I need better leads & accounts to fill the funnel

 

Your business needs leads to feed a growing sales team. But without figuring out the right leads, you may be serving up empty calories. We help you take a scientific approach to lead generation, figuring out the right ingredients for a balanced demand generation diet.

Your Challenges

Deep understanding of customer

Which market segments have the greatest potential for growth? Who are the most profitable for your business? The easiest to convert for your sales team? We help you understand the DNA of your best customers so you can capture more of them.

Define what a qualified lead is

Marketing & sales must be aligned or else the wheels fall off the revenue engine. We use data to help marketing clearly articulate qualification criteria for leads being passed on to sales – leads that your sales team will love. These may not be the Glengarry leads, but they’re pretty darn close.

Channel prioritization for lead generation

You have a fixed marketing budget but near limitless number of channels to market through. We help you build a reasonable strategy by attributing your revenue back to the right channels, helping you to double down your investments on the channels with best ROI.

Our Capabilities

Lead / account scoring

Ideal customer profile development

Customer segmentation

Marketing attribution

Cross-sell analysis

Upsell opportunity analysis

Purchase intent analysis